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Controlled Store Tests are one of the most effective market research tools used to support the management decision-making process before the introduction of a new product and modification of marketing mix. |
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For over 30 years Controlled Store Tests have been the basis underlying the innovation policy of successful branded-product manufacturers |
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Costs of Controlled Store Tests are noticeably lower than costs generated during or after introduction of potentially flop-products. |
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In addition to creating the basis for go/no-go decisions, Controlled Store Tests give astounding arguments for trade marketing and sales. |
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Controlled Store Tests are the hardest currency used to convince retailers! |
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In contrast to market-simulation tests, Controlled Store Tests generate lower costs and produce more reliable results. |
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In addition, reliable POS evaluations can be used for products already present on the market, e.g., for measuring their positioning changes. |
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The gps Panel stays anonymous and this is the best security measure against disclosing and influencing opinions. |
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Even though the Panel is not representative of all sales modes and all regions of German retailing, the projection level of benchmark results is high. |
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The basic gps charge covers the Controlled Store Test design. In addition, there are monthly payments for accessing backdata, product listing, etc. Our clients can calculate their actual costs themselves. |
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With our long experience, we can eliminate possible testing errors at the onset. |
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gps dataservice employs a stable group of outworkers (not retired, housewives or students) at POS. This is important because quality work at POS ensures trustworthy data. |
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In addition to carrying Controlled Store Tests with partner companies, gps also offers support in creating new products. |
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Consequently, complete projects can be assisted and supported throughout. |
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The gps Panel also offers complete insight into market competition. |
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Scanner data are delivered almost instantly. |
