Over 70% of all purchase decisions are made at POS.
Over 80% of all new food products flop within a year.
New food products introduced to the market rarely generate consumption growth. Instead, they usually merely modify consumption patterns.

Examination of consumer behaviour via questionnaires/interviews provides marketing managers with important information which they can use in brand management and new-product development. However, this only partly describes and predicts the actual behaviour of consumers because the decision for or against buying a particular product is made when the consumer actually reaches for a product on display, i.e., for his or her wallet.

The aim of gps dataservice gmbh is to provide the management of branded-product manufacturers with data and advice based on analyses of actual customer behaviour. Controlled Store Tests preceding the introduction of a new product or changes in the marketing mix reduce the risk and huge costs to both manufactures and retailers.

gps dataservice also offers consulting services in Category Management for manufacturers and retailers.