 |
Consultancy in management and brand and innovation management |
| |
 |
Brand management and marketing concepts |
| |
|
 |
Brand and market analyses |
| |
|
 |
Marketing mix review and redesign |
| |
|
 |
Review and redesign of core elements of brand management |
| |
 |
Innovation |
| |
|
 |
Review and development of innovation strategies |
| |
|
 |
Product and brand innovation concepts and their development |
| |
|
|
 |
E.g. creative workshops involving employees, experts or consumers |
| |
|
|
 |
Naming, Brand-Design, Packaging-Design |
| |
|
|
 |
Communication strategies for advertising and sales support |
| |
 |
Qualitative market research |
| |
|
 |
Piloting and running ad hoc studies |
| |
|
|
 |
Group discussions |
| |
|
|
 |
Individual consumer interviews (in questionnaire room) |
| |
|
|
 |
Questionnaires at POS |
| |
 |
Seminar offer |
| |
|
 |
Successful brand management |
| |
|
 |
Optimal innovation management |
 |
|
 |
Market research and consulting company |
 |
 |
 |
Internet and software provider
supporting gps dataservice gmbh with: |
| |
 |
Databank platform |
| |
 |
Server systems |
| |
 |
Function analyses for Controlled Store Tests and Category Management |
| |
| Other strong points: |
| |
 |
· Development of advanced online applications |
| |
 |
· Complete Internet systems for many companies in different industries
operating in international environment. |
 |
| In addition, we have a network of partners offering other expertise, e.g., on online marketing, sound design, advertising, sales support, and PR. |