The key to answering many of the questions that trouble managers of Fast Moving Consumer Goods lies in the consumer behaviour at the Point of Sale (POS). At POS, consumers make real buying decisions by intuitively voting for or against a product with their wallets (in contrast to many questionnaire room situations).

gps dataservice gmbh is a market research and consulting company that focuses on Point of Sale analyses. Its Panel for "Controlled Store Tests" delivers to branded-product manufacturers valuable data from real-life tests at POS. They offer live market evaluations that follow complex analyses of consumer behaviour in real buying situations.

The company's own external Test Panel offers "full service" testing which consists of test design, product listing and physical distribution, supervision and strict control of the test conditions, and collection and analysis of scanner data.

The long experience of gps dataservice in Store Tests guarantees trouble-free testing, reliable and thorough analyses, and competent advice.

In addition, gps dataservice provides Category Management expertise for manufacturing and trading companies. Here you will learn more about our Company and our offer.

In 2003, gps dataservice established its sister company gps dataservice polska which operates in Poland whose population of 40 million provides the biggest new market of the EU.