Eight out of ten products newly introduced to the German food market flop within one year.

The flops are exceedingly costly for the industry and for retailers. To minimise risk involved in the introduction of new products or alternations to a marketing mix, manufacturers should test their products in actual buying situations at retailers. Knowledge of the sales potential raises certainty levels, gives a basis for sales forecasts and negotiations with retailers, and minimises financial risks for both parties.

Contrary to qualitative market research or simulation alone, it is the real-life customer who makes the purchase decision and spends his or her real money. This is why the results of real-life tests are the "hard currency" in negotiations with retailers. Depending on test design and product group, we advise tests lasting from 2 to 6 months.