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Controlled Store Tests
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Category Management
Qualitative Market Research
   
   
     
 

Objectivity and competence are the essential conditions for successful completion of Category Management (CM) Projects. These are the qualities of gps dataservice that we have verified in 16 years of working with industry and trade in many CM projects on various dry-product categories.

We manage complete CM projects alone, taking full responsibility for them, or support you at particular stages of your projects, e.g.:

Assortment analysis
Design of new assortment proposals
Design of diversified positioning ideas
Support of display arrangements in test stores
Analysis of Store Tests results

Concept-design modification based on knowledge acquired

Support for companies in testing ideas at POS

We also support, on request, the organisation of, and search for optimum solutions for your own CM departments.

 
     
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