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New product and its price |
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New product priced differently in three test groups and a control group without the tested product |
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New product and its positioning |
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New product on shop-shelves tested for two positioning variants |
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New product and its packaging |
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New product in three different packaging sizes tested in three test groups |
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· Testing different promotions |
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Two variants of promotion tasting in two test groups |
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Additional Control Group without promotion tasting to examine before and after results |
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Packaging launch and/or price change |
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First Test Group: product with a new look, unchanged positioning, unchanged price |
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Second Test Group: product with a new look, unchanged positioning, higher price |
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Third Test Group: product with its old look, unchanged positioning, higher price |
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Control Group: product with its old look, no other changes |
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Seasonal product, display modifications |
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Seasonal product tested in different test groups for modified displays; a year before its possible introduction to the market |
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Line Extension |
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Test Group: additional product variant, measuring its "cannibalistic" potential |
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Control Group without the additional product |
